A brand story video is a film that tells where your company came from and what it stands for. It builds trust with customers and helps attract new talent.

What Goes Into a Brand Story Video

The backbone is your company's history. Where the business started and what it believes in give a viewer something to connect with before they ever talk to a salesperson. Customer statements make the story stronger. A customer vouching for you adds credibility the company can't give itself. How to record a professional customer testimonial is covered here. Culture and leadership belong in the video too. Visitors get to see the people behind the logo and meet the leadership team before they pick up the phone.

What a Brand Story Video Is For

Trust is the main job. A visitor who watches a few minutes of your story knows more about who they are dealing with than any page of copy can tell them. A brand story video also works for recruiting. Job candidates want to know what a company is like on the inside, and a video that shows your culture answers that before the first interview. The best home for it is your home page, where new visitors land and decide whether to stay.

How to Make a Brand Story Video

Start With the Big Picture

The most important step is deciding what the video needs to accomplish. Set the goal first, then settle the messaging. Everything else depends on those two decisions. Skipping this step is how companies end up with a nice-looking video that doesn't do anything for the business.

Then Add the Technical Details

Once the goal and message are clear, you can decide who to interview, which locations to shoot, and how long the video should run. Those choices are easy when the message is already set, and guesswork when it isn't.

Plan More and Edit More

A brand story video takes far more upfront planning than a typical corporate video. It also takes more editing time, because the story gets built in the edit. The shoot matters, but planning is what keeps the project on schedule and on budget. The factors behind corporate video costs are covered here.

The Most Common Mistake

A brand story video has to talk about your company while making the message useful to the customer. Picture a customer who lands on your home page and finds this video. They want to hear about your company. They also need to know how your services will benefit them. Companies that only talk about themselves lose the viewer. The video has to cover both.

A Recent Example

I recently produced a brand story video for a major food service company. The goal was to show their customers the behind-the-scenes operations and the company culture. Trust was the result they were after, and showing customers what goes on behind the scenes builds it.

Brand Story Video Production in Chicago With Pierson Studios

Pierson Studios is a Chicago-based commercial video and photography company with about 30 years of production experience. I work with local businesses and national brands, and I handle everything from pre-production through post-production.

Every brand story project starts with a discovery call. Before anything gets scheduled, I need answers to these questions:

What is the goal of the video?
Who is the audience?
Where will it be posted?
What do you want viewers to do afterward?
How does it fit into your broader marketing campaign?

Those answers drive every technical decision that follows. If you are planning a brand story video in Chicago, get in touch with Pierson Studios and we will start with that call.

Key Takeaways

A brand story video tells where your company came from and what it stands for.
It can include customer statements and company culture, and it introduces your leadership team.
Its main jobs are building trust and recruiting talent.
Set the goal and messaging first, then decide on interviews, locations, and length.
The video has to talk about your company and show customers how your services benefit them.
Brand story videos need more planning and more editing time than most corporate videos.

Brand Story Video Production in Chicago: What It Is and How to Make One